Wizards of the Coast Head Explains Benefits to D&D Franchise Model

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Hight stated that the franchise model would allow for better coordination – specifically between different aspects of the franchise. One example was the D&D movie, which had relatively limited crossover with the D&D tabletop game. “We’d love to have had a D&D book or campaign a part and parcel with the movie,” he says.

He also noted that Stranger Things – which is receiving a new tie-in project next month – could be integrated more with the game. “It’d be nice to have that all lined up, so when this thing rolls out, we’ve got a campaign for you to enjoy that’s something you saw on the show, or the characters in the show.”